Dive
From 0 → 75k+ listeners / month:
Building the brand & system for a top design media company.
Industry
Design media & education
Timeline & team
2 designers, 3 devs across 5 months
Randy Barias
Designing systems and stories that connect brand, product, and people.
From 0 → 75k+ listeners / month:
TL;DR
A design brand that grew into a movement: what began as a course site evolved into one of the most recognized design podcasts today.
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Currently over 75K monthly listeners
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Over 130+ episodes
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Record day-one sales on Maven
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A trusted name that carries weight in the design community
Challenge
We noticed most course sites felt bland, so we set out to craft something fresh and spoke to designers: a brand that felt premium on day one, sparked curiosity, earned trust instantly, and design an infrastructure that would support growth over time.
My role
I was the first designer brought on the project to turn an idea into a attractive brand and scalable platform, exploring a wide spectrum of concepts—bold, minimal, polished, playful—to find the system that could grow with the brand.
Impact
Design became the lever that enabled growth. Dive launched strong, driving record day-one sales on Maven, landing #3 Product of the Day on Product Hunt, and growing into a 75K+ audience. What began as a fresh course site became a trusted education resource for designers worldwide.
Takeaways
Design earned early traction, but structure turned that into lasting growth.
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Design invites possibility
By exploring widely, we built a brand that could evolve—without losing clarity or trust.
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Systems are powerful
Even in media, structure created cohesion across content, marketing, and community.
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Brand alignment is key
Our earliest work focused on tone and storytelling—long before a course was ever released.
Kind words
“After a couple of days, it was quite clear what Randy was capable of. The quality of his craft is top-notch 👌 He’s quickly become one of my favorite people to collaborate with.”
Michael Riddering
Founder at dive.club
More work
More work, more stories.
Explore more below.
Explore more below.
Visual Playground
A growing collection of visual explorations, testing ideas, layouts, and various brand concepts.
