Beacon
Reimagining everyday finance through AI-driven, hyper-personalized guidance
Overview & impact
Managing money can be overwhelming. We explored how AI could flip that, creating a more human, emotionally intelligent financial experience. I co-led research, shaped the visual direction, and built high-fidelity prototypes focused on reducing cognitive load, simplifying decision-making, and helping people focus on what matters.
I also created the system foundations that enabled rapid iteration across multiple concepts in just four weeks. The result was Beacon AI: an exploration into hyper-personalized PFM (personal financial management) turning financial complexity into intuitive, tailored guidance that feels like a trusted advisor.
I also created the system foundations that enabled rapid iteration across multiple concepts in just four weeks. The result was Beacon AI: an exploration into hyper-personalized PFM (personal financial management) turning financial complexity into intuitive, tailored guidance that feels like a trusted advisor.
Co-led research; identified pain points and explored how AI can reduce decision-fatigue
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Designed a visual system and brand expression that made finance feel calm and approachable
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Built a modular design system that accelerated iteration in four weeks
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Created narrative-driven prototypes demonstrating how proactive AI builds confidence and enables decision-making
Industry
Personal Financial Management (PFM)
Timeline & team
3 designers, 2 directors across 4 weeks
“Randy always brings unique ideas and exceptional visual design craft. He’s a joy to collaborate with.”
Andrew Gold
CTO at Grand Studio
